Half term starts here! I’m inviting you to catch up with this week’s 5-day, fantastically happy chance to see extracts of an eleven-plus exam-winning model of a persuasive letter, taken from my sensational book of non-fiction creative writing models.

Below you can find the rewind to Monday’s opening post. You can then follow the other days to see the entire letter, along with the many lessons that you can use to show your child the features and techniques of a top-level example of a persuasive letter. Start learning, stay learning, stay happy. Let’s continue with the first post, which looked at the opening of the letter.

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DAY 1: Today, we’re going to look at:

• The question prompt
• The first 3 paragraphs of the letter.
• Extracts from the What, How, Why lesson that comes with each essay. This guides you and your child through the writing features used in the model. Showing your child or student what successful writing looks like has never been easier! The sentences from the letter are in bold to help you see what writing the lesson is referring to.
• VVV: Each essay showcases Very Varied Vocabulary that your child can use in their own work. In the book, each word comes with a definition to help your child understand and use the word swiftly in their own work.

Let’s start learning, let’s stay learning!

Extract

Question: Your favourite playing fields are to be closed and replaced by a refuse (rubbish) and recycling centre to handle the town’s waste. Please write a letter to your local council to persuade them NOT to go ahead with this plan. You must give reasons for your viewpoint. What will you lose? You will be given marks for interesting vocabulary, persuasive writing techniques, punctuation and following the structure of a letter.

Time: 45 mins

(HAPPY TIP: Don’t be tricked into thinking you can write any letter you want. Although a question might not ask you to write a formal letter, persuasive letters should mostly use formal language.)

Freshly Cottage Flats

17 Goodview Court

Sutton

SM6 3PP

Dept of Planning

London Borough of Sutton                      20^th September, 2026

Dear Sir/Madam

From the address above, you may be alerted to the fact I’m one of the many concerned, frightened and – to be frank – livid residents whose lives will be ruined by the proposed building of the Refuse and Recycling centre on the site of Goodview Playing Fields.

My name is Laney, and as an 11-year-old beginning her life in the area, I stand to be affected more adversely and for far longer than the misguided grown-ups who came up with this nightmarish idea. A refuse centre instead of a park? Thus, I write for an immediate end to this ‘rubbish’ idea. There are three clear reasons to maintain the fields, with both urgent and long-term implications: the high levels of use the park has; the serious harm to children’s health; and a shock reduction in your council’s finances.

First, grasp Goodview as it is. You will know, as the local planning team, that there are 15 – yes, 15 – primary schools in the area, along with 2 secondary schools. Statistics on your own website (truthful facts, we presume) confirm approximately 8000 children study at these schools (7,873 to be exact).

WHAT, HOW AND WHY

Freshly Cottage Flats

17 Goodview Court

Sutton

SM63PP

Dept of Planning

London Borough of Sutton                                   20^th September, 2040

Dear Sir/Madam

• For fun and pun, I make up an address linked to nature to hint at which side I’m on. YOU DON’T NEED THIS, but it does show confidence and may help the work stand out.
• I show the marker I understand the letter genre by putting the address at the top right of the page.
• Alliteration in the address is an early sign I want to play with words.              
• In formal letters, you could put the address of the person you are writing to on the left of the page, above the letter, but starting a line or two beneath your address. Again, it suggests confidence with the structure of a letter.
• I write the month in words to show I can spell months. Take opportunities to showcase your learning.
• Put the date of the test in your letter.

Dear Sir/Madam

• The formal way to start when you don’t know the name of the person to write to. You could also use ‘To whom it may concern’. If you’re given a real name in the test, then use this. The greeting at the start changes the goodbyes at the end, as you’ll see later.

From the address above, you may be alerted to the fact I’m one of the many concerned, frightened and – to be frank – livid

• Power of 3 and emotional language: three linked adjectives make a strong, emotionally persuasive opening. A list is a great place to show off your synonyms.
• A double dash around my last adjective stresses that being livid (very angry) is how I really feel about closing the park. It’s a strong emotion reflecting the seriousness of the issue. Exaggeration can be persuasive.
• Double dashes in paragraph 1 quickly let the marker see advanced punctuation.
• Overall, I front-load my first paragraph (which is the first time my marker sees my writing) with a range of writing techniques to make a good first impression. I’m hoping that my marker may already be making their mind up that I’m a serious contender for a high mark. Obviously, don’t just throw anything in – it has to work properly to help your argument.
• VVV: concerned, frank, livid.

residents whose lives will be ruined by the proposed building of the Refuse and Recycling centre on the site of Goodview Playing Fields.

• The plural ‘residents’ makes me part of a group, lending social proof to my letter. It’s not just me making it up – there are lots of us who feel the same, so my letter must be taken seriously.
• I remember capital letters for the proper noun name of the playing fields and the centre.
• VVV: residents, proposed.

My name is Laney, and as an eleven-year-old beginning her life in the area, I stand to be affected more adversely and for far longer

• In the first paragraph, explain who you are, why you’re writing and why the reader should listen to you. It shows the marker you’ve understood the question and purpose of writing. It also helps you stay focused on the topic.
• An embedded clause with commas helps my punctuation sprinkle and lets me vary my sentences.
• Hyphens help clarify ages written in words and add to my punctuation sprinkle.
• VVV: affected, adversely.

than the misguided grown-ups

• Repetition of hard ‘g’ sound. (This is called consonance. It sounds angry, like a growl.)
• Re-naming grown-ups with an adjective that is negative, but not rude – ‘misguided’ – suggests they have simply been guided away from the truth, rather than deliberately avoiding it. I’m being nice and giving them a chance to change. Being kind can be persuasive, as it suggests you are not personally attacking the reader, you just want the solution.
• I show I can use the prefix ‘mis-’

who came up with this nightmarish idea.

• My emotional adjective re-labels something neutral – an idea – as something negative (nightmarish).

A refuse centre instead of a park?

• A first rhetorical question to address my audience. Note that I don’t accuse the council of having this idea, I just present it in a short sentence as a simple choice between two ideas. I do this so whoever is reading the letter doesn’t get defensive and stop listening. The contrast hints at which one is the right idea.

Thus, I write to ask for an immediate end to this ‘rubbish’ idea.

• A lovely link connective – Thus. It’s a quick way to say – “This means we can say that…”. ‘Thus’ is short enough to remember, but eloquent and effective. Thus, use it!
• A pun on the double meaning of rubbish as a noun and an adjective. I use inverted commas to point out the pun.

There are three clear reasons to maintain the fields, with both urgent and long-term implications:

• Power of 3: I tell the reader clearly to expect three ideas. A part of their mind now waits for these ideas, encouraging them to keep reading.
• Colon: A colon introduces the list and helps me build my punctuation sprinkle early in the first couple of paragraphs.
• Pretend your opinion is fact: I didn’t write ‘I think that’, I wrote ‘There are’. In truth, there may be more or less than three reasons, but I choose to claim that there ‘are’ three important reasons, suggesting my three are true facts, not opinions. This is sneaky persuasion, as it’s easier to argue with opinions, but harder to argue against facts.
• VVV: maintain, implications.

the high levels of use the park has; the serious harm to children’s health; and a shock reduction in your council’s finances.

• Power of 3: I present 3 reasons, which do two jobs. 1.) My reader anticipate all three reasons, so a part of their brain will not be satisfied until they hear the third reason. This will encourage them to keep reading. 2.) It helps you structure your letter, since you lay out at the start what you are going to write about. This will help you write faster, and write more, as you know in advance what you want to say.
• Semicolon list: Separating the list items with semicolons is a fantastic way to split up longer phrases and sentences (e.g. the serious harm to children’s health). It helps your reader know which information belongs to which reason.
• Punctuation sprinkle: Adding semicolons to your list of reasons in the first couple of paragraphs lets you show off advanced punctuation and make a strong first impression. Your marker will be impressed. It also means that if you forget to use a semicolon again, it doesn’t matter, since you have already done it!

First, grasp Goodview as it is.

• Blender: A link connective combined with alliteration.

You will know,

• Direct Address: The second person ‘you’ suggests a fact in my argument is a truth the planner may already know about. Speaking directly to your reader is an important feature in persuasive writing. The pronouns ‘you’ and ‘your’ will help.

as the local planning team,

• An embedded clause for sentence variation.

that there are fifteen – yes, fifteen –

• Repetition for emphasis.
• Dashes work like spotlights, highlighting the large number.
• Punctuation sprinkle.

primary schools in the area, along with two secondary schools. Statistics on your own website (truthful facts, we presume)

• I use the planners’ own facts against them! They can’t deny their own words.
• Brackets help my punctuation sprinkle.
• The pronoun ‘we’ unites reader and writer, as well as reminding the reader I am one of many who feel upset about the decision. I’m suggesting we all know the truth about the high number of children using the park.
• VVV: presume.

confirm approximately eight thousand children study at these schools (7,873 pupils to be exact).

• Brackets let me include an exact figure without interrupting my argument. Precision makes them appear believable.

Boom! That’s it for today. How was that? I hope iso much that it’s helpful in getting you started. The semicolon list of reasons at the start of a persuasive letter is an absolute winner that your child can rely on to start with dazzle! Why not go and teach them this is they are not doing so already. We’ll continue the letter and lesson tomorrow (Tuesday).

If you’re ready for your full copy, then please do dive in here:

or click on the happy pic!

You can also visit the books and downloads page at www.11plushappy.com to see this and other good stuff to help your child pass with a smile.

Please let me know any thoughts, or if something has helped you at leemottram@11plushappy.com.

Have a beautiful day of learning. See you tomorrow, and please do share this with a parent or tutor if you think it may be of help.

Lee, London

Hello! Day 5! All week, we’re taking a glorious up-close stroll through an eleven-plus exam-winning model of a persuasive letter, taken from this lovely, sensational book of non-fiction creative writing models.

It’s time to look at one way (there are many others!) to end the letter. Below, you can find links to all our lessons from the week, so if you haven’t read these yet, you may wish to start at the start and read the whole letter and lesson in chronological order.

On Monday, we looked at the opening of the letter and the question prompt. On Tuesday, we continued with the first three paragraphs of the letter. On Wednesday, we focused on more-of-less paragraphs. Thursday’s sneak peak moved from the middle of the letter towards the end, showing you effective ways to play with structure. Today, Friday, we close with the close, and explore the essential need to finish the letter with a flourish. The post is laid out in the following way:

• The final paragraphs and saying goodbye.
• Extracts from the What, How, Why lesson that guide you and your child through the writing features used in the model. You can SHOW your child or student what successful writing looks like. (Each model in the book is always partnered with pages and pages of this in-depth learning, so you can squeeze maximum learning value from each model.)
• To help with the lesson, I split the original letter into pieces. These sentences from the original letter are in bold to help you see what writing the lesson is referring to.

Here’s day 5’s final extract. It’s short, but essential in learning how to finish strong. Parting is such sweet sorrow…

Extract continued (Day 5: The Goodbye)

Thank you for reading my letter. I know you will make the right decision.

Consider. Think. Keep Goodview.

Yours Faithfully,

Laney Liketree.

WHAT, HOW AND WHY: The Lesson

Thank you for reading my letter. I know you will make the right decision.

• Please be polite in your formal letters. Saying thank you is itself persuasive. People like to be appreciated.
• By telling them you are sure they will ‘make the right decision’, you don’t give them a choice to make the wrong one! You almost suggest they have already decided to do what you want. You hypnotise them into agreeing!

Consider. Think. Keep Goodview.

• Power of 3: To finish with persuasive techniques is to tell your marker you really know your stuff, and signals you have answered the question all the way through.
• Three short sentences, some with only one word, give variety after the long dramatic conversation. I do this to slow down the letter and focus the reader on the steps I want them to take. What do you want to happen after the letter is finished and put down?
• The short sentences contain bossy, command verbs that invite the reader to make the changes you wish to see. It’s helpful to leave your reader with specific actions to take. This is sometimes known as a ‘call to action’. Otherwise, even if they agree with you, they may not know what to do. By giving them the action, you make it easier for them to implement, as they have to think less. How kind of you!

Yours Faithfully,

• Finish with this phrase if you don’t know the name of the person you’re writing to. Remember that we started with an unnamed ‘Dear Sir/Madam’.
• If you do know an actual name (for example, if you are writing to your head teacher), write ‘Yours Sincerely’ at the end instead.

Laney Liketree

• Of course, you’ll write your own name here.  I just chose to have some final fun with a pun. You could put a pun that links to the theme of the question in brackets next to your real name and let them know it’s your nickname. E.g. Laney (Liketree) Mottram, Lee (Leaf-Lover) Mottram. This way, you are giving your reader a treat and playing with language to the very last moment. True dazzle!

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Amazing. You’ve now had a full sneak peak inside a full persuasive letter. Your child already has a model to build their own with. Go back and read the week’s blogs and put a plan together for their own writing. For many more models, lessons and dedicated vocabulary boosters, you’ll absolutely love the gloriously helpful book from which this extract is taken. You can dive in here

or by clicking on the happy pic!

An important reminder is that your child becomes a better writer through writing deliberately – selecting a few techniques and practising adding these into their writing. This stops them repeating the same ideas and staying at the same level of writing, and will ensure they make constant progress.

A second reminder – do lots of practice writing! 1-2 full essays a week is a great target that will allow them to build these skills over time.

A third reminder: praise their writing, love their writing. Point out improvements with enthusiasm, note any gaps quietly, and add these into their next practice session.

Please let me know what you enjoyed and learned from our time together in this Sneak Peak Week.

Get in touch at leemottram@11plushappy.com

Have a beautiful day of learning.

Lee, London

Hello! Here we are in day 4 of our sneak peak week, in which we take a gloriously happy, close-up meander through an eleven-plus exam-winning model of a persuasive letter, taken from this lovely, sensational book of non-fiction creative writing models.

On Monday, we looked at the opening of the letter and the question prompt. On Tuesday, we continued with the first three paragraphs of the letter. On Wednesday, we focused on more-of-less paragraphs, which brings us to today, in which we move through the middle of the letter and approach the end. The post is laid out in the following way:

• The next 2/3 paragraphs of the letter.
• Extracts from the What, How, Why lesson that will guide you and your child through the writing features used in the model. You can SHOW your child or student what successful writing looks like. (Each model in the book is always partnered with pages and pages of this in-deep learning, so you can squeeze maximum learning value from each model.)
• To help with the lesson, I split up the original letter into pieces. These sentences from the original letter are in bold to help you see what writing the lesson is referring to.
• VVV: Each essay showcases Very Varied Vocabulary that your child can use in their own work. In the book, each word also comes with a definition to help your child understand and use the word swiftly in their own work. You’ll see VVV that relates to the extract we’re zooming in on.

Right, let’s carry on with the letter. Remember, you can read the parts that came before by clicking on the links above, which will take you to each extract.

Extract continued (Day 4)

From healthy hundreds playing in the park to clogged-up queues outside A&E.

We don’t even need to add to this that sick adults mean lower employment and lower taxes for you to spend. A financial time-bomb. I repeat – what kind of planning is this? You are the department of planning, not the department of mis-planning.

In summary, the refuse centre will deny 4000 children a place to play, replace an essential (not optional) long-term fitness tool with a sickness factory, as well as shape a financial catastrophe.  I leave you with this depressing snapshot of a future Sutton…

“Mum, can we go to the park today?”

“Sorry, son, but they never rebuilt it. I’m now so unfit that I can’t even walk you to where it used to be. Just keep playing on your computer.”

“But Mum, my eyes hurt. They’re fuzzy.”

“Well, at least you can’t see how horrible the refuse centre looks.”

WHAT, HOW AND WHY: The Lesson

From healthy hundreds playing in the park to clogged-up queues outside accident and emergency departments.

• A double alliteration to help my reader remember my images. Note how the ‘qu’ sounds like a hard ‘c’.
• ‘Clogged-up’ sounds like an unhealthy person’s veins – an image to exaggerate the health effects of park closure. If you can choose words and images that link to your argument, this can be very powerful, emotional persuasion.
• Can you spot the contrast? Two very different images – one ‘healthy’, one linked to being in hospital, beside each other, makes each one stand out. (Imagine purple and yellow next to each other – each colour seems brighter than it would on its own.)
• Emotional Language and hyperbole: The idea of illness is emotional, designed to get through to my reader’s heart and worry them into changing their mind.
• All of this is inside a one-sentence paragraph. Having a single sentence on its own makes it stand out and lets you exaggerate the message. The reader’s eyes are drawn to it and will naturally think the information must be a big deal. You can use 1-2 of these in any type of writing. They show a marker you can play with structure as a writing tool.

We don’t even need to add to this

• Psst, I am adding it! This is a very clever trick. You can secretly mention something by pretending not to mention it. It makes you sound reasonable because you are saying you won’t bring up something your opponent doesn’t want to talk about – but you have brought it up by mentioning that you are not mentioning it! Sneaky persuasion.

that sick adults mean lower employment, which means lower taxes for you to spend.

• I use reason, cause and effect, as well as emotion. It’s important to include sensible reasons why you should be listened to. The relative pronoun ‘which’ helps me make this link.

A financial time-bomb.

• Metaphor and exaggeration. I’m suggesting the negative effects are guaranteed to happen by suggesting a bomb is counting down.

I repeat – what kind of planning is this?

• Repetition of the rhetorical question (it was in yesterday’s extract) drives home my point.
• Punctuation sprinkle of a single dash and a question adds to my advanced punctuation and creates a pause which spotlights the question.

You are the department of planning, not the department of mis-planning.

• A pun on words will give my marker an enjoyable flourish as I cross the finishing line.
• I show I can add a prefix with a hyphen to create an opposite word – show your learning!
• Continued direct address using the ‘you’ pronoun. Do make sure to remember the person you are writing to from time to time.

In summary,

• A wonderful concluding connective for my last paragraph signals it’s time to finish this debate and make the right decision.

the refuse centre will deny 4000 children a place to play, replace an essential (not optional) long-term fitness tool with a sickness factory,

• Brackets for punctuation sprinkle and to add contrast to stress that it’s essential.
• Contrast: fitness tool/sickness factory. The contrast sounds harsh, and makes closing the park sound dangerous.
• Metaphors: fitness tool and sickness factory add dazzle techniques to my writing.
• Sibilance: The repeated ‘s’ sound creates a slashing sentence that’s almost a tongue twister, suggesting the damage that a refuse centre would cause.
• Exaggeration through the images: will it really be a sickness factory?
• We are nearly at the end, but do you see how we are finishing with a flourish? It’s important to keep adding in a fantastic variety of writing techniques all the way through your writing. Your closing paragraphs will make a strong last impression, just as your front-loaded first paragraph will make a positive first impression.

as well as shaping a long-term financial catastrophe.

• Power of 3 ending reminds the reader of my three arguments. This is sometimes known as a persuasion sandwich! You tell them what you are going to tell them, you tell them, then you finish by telling them what you have told them. Yum.

I leave you with this depressing snap-shot of a future Sutton…

• Emotional vocabulary: depressing.
• An ellipsis completes my punctuation sprinkle and helps me switch from a letter to a dramatic scene. Ellipses can be overdone. 1-2 in a piece are usually enough, depending on the length of your writing.
• Here, I switch to a final, dramatic scene. This is the persuasive trick of building a story within a story. The imagined victims of the park closure do the final speaking and persuasion for me. This is a fun way to play with structure, as long as it fits your argument.

“Mum, can we go to the park today?”

• Speech marks! Guess why I did this. I realised as I was close to finishing that I hadn’t used speech marks yet. I wanted to show the marker that I can use them, and that I also know the rule about taking a new line of speech for each new speaker.
• If you realise on exam day that you haven’t used all the punctuation, don’t worry, just be flexible. Adapt your writing and see if you can sneak the missing ones in.
• Readers like direct speech in writing, whether it’s fiction or non-fiction. Why? Well, people are people and people usually speak a lot, so they enjoy and identify with other people speaking. This speaking lets the reader imagine the conversation, so it helps them understand my argument.

“Sorry, son, but they never rebuilt it. I’m now so unfit that I can’t even walk you to where it used to be. Just keep playing on your computer.”

“But Mum, my eyes hurt. They’re fuzzy.”

“Well, at least you can’t see how horrible the refuse centre looks.”

• The aim of the conversation is ironic and sarcastic. I show the marker I can handle tone and mood by suggesting – with a lot of exaggeration – a dramatised catastrophe could result from just one decision.

…

So how was day 4’s sneak peak? Full of learning, I hope, that you can use practically with your child in your very next practice persuasive letter. The unusual addition of the speech anecdote is not needed, but it is definitely a fun, dazzling option.

One important reminder is that your child will become a better writer through writing deliberately – selecting a few techniques and practising adding these into their writing. This stops them repeating the same ideas and level of writing, and will ensure they make constant progress.

A second reminder – do lots of practice writing! 1-2 a week is a great target that will allow them to build these skills over time.

Thank you so much for helping your child, and for helping your students if you’re a tutor or teacher. We can all feel so grateful and privileged and happy that we have these opportunities to care for and lift up the next generation.

Have a beautiful day of learning, and please do join me tomorrow for the last day of our sneak peak week! Oh, and if you’d like to dive into the gloriously helpful book this extract comes from, you can do so here

or by clicking on the happy pic! Happy clicking!

Please let me know any thoughts, or if something has helped you at leemottram@11plushappy.com

Have a beautiful day of learning.

Lee, London

Hello! Welcome to Wednesday. We’re halfway through a week of wondering, where you have a fantastically happy chance to explore extracts from an eleven-plus exam-winning model of a persuasive letter, taken from my sensational book of non-fiction creative writing models.

On Monday, we looked at the opening of the letter and the question prompt. On Tuesday, we continued with the first three paragraphs of the letter. Today, we continue reading the letter and deep-diving into the lesson that accompanies the model in the book. The post is laid out in the following way:

• The next 2 paragraphs of the letter.
• Extracts from the What, How, Why lesson that will guide you and your child through the writing features used in the model. You’ll be able to SHOW your child or student what successful writing looks like. (Each model in the book is always partnered with pages and pages of this in-deep learning, so you can squeeze maximum learning value from each model.)
• To help with the lesson, I split up the original letter into pieces. These sentences from the original letter are in bold to help you see what writing the lesson is referring to.
• VVV: Each essay showcases Very Varied Vocabulary that your child can use in their own work. In the book, each word also comes with a definition to help your child understand and use the word swiftly in their own work. You’ll see VVV that relates to the extract we’re zooming in on.

HAPPY TIP! I want you to focus on the fact today’s paragraphs are more-of-less paragraphs. Larger paragraphs approximately 5-7 sentences long, which explore one main theme each, and which we build with adding more and more related information on this theme. More-of-less paragraphs help your child build their word count, add vocabulary and punctuation, and create a piece of writing that really sticks together. If you take one message from today, it’s to guide and encourage and celebrate your child to write these more-of-less paragraphs.

Okay, let’s go…

Extract continued

Not only does this go against your own advertised commitment to children’s health (I quote the leaflet given out in all schools: ‘Fighting for Fitness, Fighting for Families – Welcome to the 6Fs’), but it also stores up massive health problems for these children as they transition into unhealthy adults. Walking in fresh air for 40 minutes daily is the bare minimum needed to maintain health. Your proposal takes away both the fresh air and the place to walk. Did you know that over 200 years ago, a government minister (someone like you) recognised that parks were the ‘lungs of London’? Lungs are vital to life, yet you plan to remove those lungs. You have no right to perform such a drastic operation.

Leading on from this, the third reason for you to ‘refuse’ the refuse is financial. This, perhaps, is the most important to you. Please be assured I’m not against the council. I love this area and am grateful for the work you do. Yes, I understand you need to create £2,000,000 of savings over the next few years. Unfortunately, you are not seeing the wood for the (soon to be cut down) trees. The unhealthy adults we mentioned above are going to bring a huge burden on another important council service, the NHS. You may save a million only to spend a billion. What kind of planning is this?

WHAT, HOW AND WHY

Not only

• A paired conjunction shows sentence variation (see below for the other half).

does this go against your own advertised commitment to children’s health, (I quote, ‘Fighting for Families, Fighting for Fitness – Welcome to the 6Fs’)

• I invent a slogan (a catchy, memorable phrase for a product or service) combining alliteration and capital letters. This shows I know what a slogan is (they are often taught in KS2 English). If you can invent a quick creative idea like this, it gives you another point to argue against or for, which will help you write more words!

but it also (the other half of the paired conjunction) stores up massive health problems for these children as they transition into unhealthy adults.

• A paired conjunction – Not only…but also – will stand out, as these are rarely used by KS2 writers. (See Chapter 13 in Book 1, Teach Your Little Genius to Pass 11plus Creative Writing Exams, to learn about paired conjunctions.)
• VVV: transition.

Walking in fresh air for 40 minutes daily is the bare minimum needed to maintain health. Your proposal takes away both the fresh air and the place to walk. Did you know that over 200 years ago, a government minister (someone like you) pointed out that parks were the ‘lungs of London’? Lungs are vital to life, yet you plan to remove those lungs. You have no right to perform such a drastic operation.

• Lungs of London: This is a true historical quote, so please use it in your own writing.
• Facts and figures support your argument, as they feel like evidence, not opinion.
• I use facts and figures to prove parks have always been an important part of London life.
• Brackets help my punctuation sprinkle. The information inside connects today’s council  responsibilities to old decisions, to persuade the council to behave as responsibly as the historical council. I pretend my argument is not mine, but history’s. It’s another form of social proof.
• Blender: Alliteration combines with metaphor in ‘lungs of London’. A metaphor helps the reader understand the argument in a different way by giving them an image they can easily imagine. I want to wake up the empathy of the council by reminding them their decision should be about people, not money.
• VVV: proposal, drastic.

Leading on from this,

• A sentence starter that does two clever jobs. ‘This’ points back to the last point and paragraph, while ‘Leading on’ moves the argument forward to the next point. 

 the third reason to ‘refuse’ the refuse is financial.

• A pun on ‘refuse’ as a verb – meaning to reject, as well as a noun – the actual rubbish itself. I show the marker I understand and can use homographs – words written the same, but often pronounced differently:

In ‘refuse’ as a noun, I stress the first syllable: refuse.

The verb (I refuse to do that) stresses the second syllable: refuse.

This, perhaps,

• ‘Perhaps’ is conditional language, which makes this point a polite suggestion, rather than a forceful opinion. It also makes me appear as if I’m thinking about the issue as much as I want the reader to. Try using perhaps, possibly, could or might in part of your persuasive argument.

is the most beneficial to you.

• Explaining why your argument helps the reader can be very persuasive.

Please be assured, I’m not against the council – I love this area and am grateful for the work you do.

• Let the other person know you are on the same side, not attacking them. It can work wonders!
• A single dash sentence makes the second point very clear. 
• VVV: assured.

 Yes, I understand you need to create £2,000,000 of savings.

• Again, I agree with the other person’s position. Do this and you take some of your opponent’s need to disagree with you away. The person may think, Oh, they agree with me, they must be reasonable and intelligent, so maybe I should try and agree with them too.
• Another statistic makes my essay sound believable.

Unfortunately, you are not seeing the wood for the (soon to be cut down) trees.

• Negative connective: ‘Unfortunately’ highlights they are, in fact, wrong.
• Immediately after agreeing with their position, I suggest it’s wrong. I’ve caught them off guard!
• I use the idiom ‘wood for the trees’ to show the examiner I know and understand idioms. It means not being able to see the big picture because you are focusing on a small detail. It helps that my idiom is about trees, as the whole argument is about saving nature.
• I squeeze in a pun by adding to the idiom with a punctuation-powered extra phrase that relates to my letter: (soon to be cut down). I would hope my marker finds this playful, advanced, writing. I’m a writer enjoying myself writing!

The unhealthy adults we mentioned above are going to bring a huge burden on the NHS – you may save a million only to spend a billion.

• Contrast: Using similar-sounding phrases (save a million…spend a billion.) with very different numbers and verbs exaggerates the silliness of closing the park because of the very large financial consequence.
• Single dash: This acts like a spotlight focusing on the contrasting phrases that follow, giving them extra persuasive power. Single dashes add to your advanced punctuation sprinkle and allow you to vary your sentences.

• Different sentences are more interesting to read and help the whole passage flow. How many different sentence types or sentence lengths can you find in my letter? How many different types of sentence will you use in your next persuasive letter?
• VVV: burden.

What kind of planning is this?

• A rhetorical question involves the reader directly again. I don’t blame, I focus carefully on the planning itself, not the planner. Obviously, I am secretly blaming the planner. I’m definitely threatening that if they carry on, they will be to blame for choosing to be part of a ridiculous plan.

The end of Day 3 is the start of your Happy! How did this extract help you make a breakthrough in helping your child’s writing to grow and improve with a spirit of play and investigation? Does it show you the blisteringly unbelievable power of more-of less paragraphs? How can you add a part of this learning to the next session with your child? Encourage your child to try on sentences and techniques the way they would try on dressing-up clothes or try new skills at a sport. (Psst…Choose a metaphor that matches your child’s interests to help it stick!)

A reminder, here’s the gloriously helpful book this extract comes from. Please do dive in here

or click on the happy pic!

You can also visit the books and downloads page at www.11plushappy.com to see this and other good stuff to help your child pass with a smile.

Please do join me tomorrow (Thursday) for Day 4 of Sneak Peak Week. Thank you for reading, I truly hope it helps ignite your child’s writing in a very practical, happy way.

Please let me know any thoughts, or if something has helped you at leemottram@11plushappy.com.

Have a beautiful day of learning.

Lee, London

Hello! All this week, Monday-Friday, there’s a fantastically happy chance to see extracts of an eleven-plus exam-winning model of a persuasive letter, taken from my sensational book of non-fiction creative writing models.

Yesterday, we looked at the opening of the letter and the question prompt.

Today, we’ll explore in fully majestic learning depth the next two paragraphs. We’ll follow a similar path to yesterday:

• The next 2 paragraphs of the letter.
• Extracts from the What, How, Why lesson that will guide you and your child through the writing features used in the model. You’ll be able to SHOW your child or student what successful writing looks like. (Each model in the book is always partnered with pages and pages of this in-deep learning, so you can squeeze maximum learning value from each model.)
• The sentences from the original letter are in bold to help you see what writing the lesson is referring to.
• VVV: Each essay showcases Very Varied Vocabulary that your child can use in their own work. In the book, each word also comes with a definition to help your child understand and use the word swiftly in their own work.

Time to learn!

Extract continued

How many of these children do you think use the park at some point in their week?

Even the most conservative estimate must be over half. Indeed, 23 sports clubs currently use the fields (statistics again taken from your website, Sports Provision page), along with hundreds of mums, dads and grandparents, all keeping themselves and these thousands of children happy and healthy. Imagine these clubs, these family exercise sessions, wiped out overnight.

This brings me to reason No.2: what comes in place of our healthy, connected community? The disease-bringing stench of burning fumes; the rotting of rubbish and badly-designed, unrecyclable materials that children like me had no say in making. The centre will be a monster unleashed by one generation on another – a clumsy, grown-up footprint stamping on the future of youth. To be clear, a devastating, direct consequence of the refuse centre will be that you send 4000 children indoors to be addicts of T.V. screens, addicts of computer screens, addicts of smartphone screens; you will be creating a community of tablet junkies.

WHAT, HOW AND WHY

How many of these children do you think use the park at some point in their week?

• A one-sentence paragraph and a question combined. I give the question space so that the reader can pause and think about it. Add a couple of one-sentence paragraphs to your writing to highlight important information – it will impress. It shows you can control the structure of your writing.
• I pivot the argument away from the playing fields to the more emotional subject of children, to make the reader feel my argument. This is not about the park, it’s really about children.

Even the most conservative estimate must be over half this number. Indeed, twenty-three sports clubs currently use the fields (statistics again taken from your website, on the Sports Provision page), along with hundreds of mums, dads and grandparents,

• Indeed: An emphasising connective for variety and persuasion.
• Brackets for my punctuation sprinkle. I can tuck this info in brackets since in the opening of the letter, I had already mentioned the council’s website.
• Power of 3: ‘Mums, dads and grandparents’ feels larger and more personal than ‘people’.
• VVV: conservative, currently.

all keeping themselves and these thousands of children happy and healthy. Imagine these clubs, these family exercise sessions, wiped out overnight.

• Contrast: A short sentence with a bossy verb (imagine) after the long previous sentence focuses on the sudden end to the activity of the clubs and families. Contrast is placing two different qualities or images next to each other. Each makes the other stand out.

This brings me to reason number two: what comes in place of our healthy, connected community?

• A formal linking sentence moves the argument to a new focus.
• Alliteration emphasises how the park keeps the community together.
• A direct question to the reader to involve them and hold their attention.

The disease-bringing

• A compound adjective made from joining a noun to the front of an adjective with a hyphen. Designing your own compound adjectives shows a great control of language and gives you a chance to come up with something original.
• The hyphen helps my punctuation sprinkle.

stench of burning fumes; the rotting of rubbish and badly-designed unrecyclable materials that we children had no say in making.

• Emotional imagery: Children are suffering because of adults. I hint that the planner I am writing to is one of these harming adults if they close the park.
• Alliteration: ‘Rotting of rubbish’ accentuates the unhealthiness.
• A semicolon shows the reader the two sentences either side have a strong relationship. Here, I use it to replace the conjunction ‘and’. The information on each side teams up with the other and increases the overall power of the sentence.
• VVV: stench, fumes.

The centre will be a monster unleashed by one generation on another –

• Metaphor, exaggeration and a dash before a conclusion – blending writing features in a sentence is such a lovely way to treat your reader and dazzle your marker.

a clumsy, grown-up footprint stamping on the future of youth.

• Extended metaphor: The monster is now clumsy and stamping on things.

To be clear, (a link connective to keep the argument flowing and connected) a devastating, direct (exaggeration and alliteration) consequence of the refuse centre will be that you send four thousand children indoors to be addicts of T.V. screens, addicts of computer screens, addicts of smartphone screens – you will be creating a community of tablet junkies.

• More exaggeration to emphasise the negative impact of the decision.
• Repetition of the same “addicts…” as a sentence starter is memorably persuasive and powerful. The repetition makes it seem really serious and really true.
• Pun: We know a ‘tablet’ is an electronic device, but it is also another name for a pill, so I add to the sad, emotional idea of an addict.
• A single dash creates a dramatic pause and introduces an equally dramatic conclusion. It helps your punctuation sprinkle – you want a sprinkle of all punctuation.
• VVV: devastating, unleashed.

Day 2 is done…Now, go and have some writing fun! What did you learn from today’s extract and lesson? What will you show your child in your next session? Encourage your young writer to play with these features in their next practice-write. A spirit of fun and adventure. Investigate like a scientist. Please bear in mind that you don’t have to include everything at once. You might focus on the punctuation, or perhaps the extended metaphor, then fold the next feature into the next essay, while keeping the feature/s that your child learned previously. Slowly, you can fold in all the features into a delicious cake mix…and then bake that writing!

A reminder, here’s the gloriously helpful book this extract comes from. Please do dive in here

or click on the happy pic!

You can also visit the books and downloads page at www.11plushappy.com to see this and other good stuff to help your child pass with a smile.

Please do join me tomorrow (Wednesday) for Day 3 of Sneak Peak Week. Thank you for reading, I truly hope it helps ignite your child’s writing in a very practical way.

Please let me know any thoughts, or if something has helped you at leemottram@11plushappy.com.

Have a beautiful day of learning.

Lee, London

Hello! All this week, Monday-Friday, there’s a fantastically happy chance to see extracts of an eleven-plus exam-winning model of a persuasive letter, taken from my sensational book of non-fiction creative writing models.

Today, we’re going to look at:

• The question prompt
• The first 3 paragraphs of the letter.
• Extracts from the What, How, Why lesson that comes with each essay. This guides you and your child through the writing features used in the model. Showing your child or student what successful writing looks like has never been easier! The sentences from the letter are in bold to help you see what writing the lesson is referring to.
• VVV: Each essay showcases Very Varied Vocabulary that your child can use in their own work. In the book, each word comes with a definition to help your child understand and use the word swiftly in their own work.

Let’s start learning, let’s stay learning!

Extract

Question: Your favourite playing fields are to be closed and replaced by a refuse (rubbish) and recycling centre to handle the town’s waste. Please write a letter to your local council to persuade them NOT to go ahead with this plan. You must give reasons for your viewpoint. What will you lose? You will be given marks for interesting vocabulary, persuasive writing techniques, punctuation and following the structure of a letter.

Time: 45 mins

(HAPPY TIP: Don’t be tricked into thinking you can write any letter you want. Although a question might not ask you to write a formal letter, persuasive letters should mostly use formal language.)

Freshly Cottage Flats

17 Goodview Court

Sutton

SM6 3PP

Dept of Planning

London Borough of Sutton                      20^th September, 2026

Dear Sir/Madam

From the address above, you may be alerted to the fact I’m one of the many concerned, frightened and – to be frank – livid residents whose lives will be ruined by the proposed building of the Refuse and Recycling centre on the site of Goodview Playing Fields.

My name is Laney, and as an 11-year-old beginning her life in the area, I stand to be affected more adversely and for far longer than the misguided grown-ups who came up with this nightmarish idea. A refuse centre instead of a park? Thus, I write for an immediate end to this ‘rubbish’ idea. There are three clear reasons to maintain the fields, with both urgent and long-term implications: the high levels of use the park has; the serious harm to children’s health; and a shock reduction in your council’s finances.

First, grasp Goodview as it is. You will know, as the local planning team, that there are 15 – yes, 15 – primary schools in the area, along with 2 secondary schools. Statistics on your own website (truthful facts, we presume) confirm approximately 8000 children study at these schools (7,873 to be exact).

WHAT, HOW AND WHY

Freshly Cottage Flats

17 Goodview Court

Sutton

SM63PP

Dept of Planning

London Borough of Sutton                                   20^th September, 2040

Dear Sir/Madam

• For fun and pun, I make up an address linked to nature to hint at which side I’m on. YOU DON’T NEED THIS, but it does show confidence and may help the work stand out.
• I show the marker I understand the letter genre by putting the address at the top right of the page.
• Alliteration in the address is an early sign I want to play with words.              
• In formal letters, you could put the address of the person you are writing to on the left of the page, above the letter, but starting a line or two beneath your address. Again, it suggests confidence with the structure of a letter.
• I write the month in words to show I can spell months. Take opportunities to showcase your learning.
• Put the date of the test in your letter.

Dear Sir/Madam

• The formal way to start when you don’t know the name of the person to write to. You could also use ‘To whom it may concern’. If you’re given a real name in the test, then use this. The greeting at the start changes the goodbyes at the end, as you’ll see later.

From the address above, you may be alerted to the fact I’m one of the many concerned, frightened and – to be frank – livid

• Power of 3 and emotional language: three linked adjectives make a strong, emotionally persuasive opening. A list is a great place to show off your synonyms.
• A double dash around my last adjective stresses that being livid (very angry) is how I really feel about closing the park. It’s a strong emotion reflecting the seriousness of the issue. Exaggeration can be persuasive.
• Double dashes in paragraph 1 quickly let the marker see advanced punctuation.
• Overall, I front-load my first paragraph (which is the first time my marker sees my writing) with a range of writing techniques to make a good first impression. I’m hoping that my marker may already be making their mind up that I’m a serious contender for a high mark. Obviously, don’t just throw anything in – it has to work properly to help your argument.
• VVV: concerned, frank, livid.

residents whose lives will be ruined by the proposed building of the Refuse and Recycling centre on the site of Goodview Playing Fields.

• The plural ‘residents’ makes me part of a group, lending social proof to my letter. It’s not just me making it up – there are lots of us who feel the same, so my letter must be taken seriously.
• I remember capital letters for the proper noun name of the playing fields and the centre.
• VVV: residents, proposed.

My name is Laney, and as an eleven-year-old beginning her life in the area, I stand to be affected more adversely and for far longer

• In the first paragraph, explain who you are, why you’re writing and why the reader should listen to you. It shows the marker you’ve understood the question and purpose of writing. It also helps you stay focused on the topic.
• An embedded clause with commas helps my punctuation sprinkle and lets me vary my sentences.
• Hyphens help clarify ages written in words and add to my punctuation sprinkle.
• VVV: affected, adversely.

than the misguided grown-ups

• Repetition of hard ‘g’ sound. (This is called consonance. It sounds angry, like a growl.)
• Re-naming grown-ups with an adjective that is negative, but not rude – ‘misguided’ – suggests they have simply been guided away from the truth, rather than deliberately avoiding it. I’m being nice and giving them a chance to change. Being kind can be persuasive, as it suggests you are not personally attacking the reader, you just want the solution.
• I show I can use the prefix ‘mis-’

who came up with this nightmarish idea.

• My emotional adjective re-labels something neutral – an idea – as something negative (nightmarish).

A refuse centre instead of a park?

• A first rhetorical question to address my audience. Note that I don’t accuse the council of having this idea, I just present it in a short sentence as a simple choice between two ideas. I do this so whoever is reading the letter doesn’t get defensive and stop listening. The contrast hints at which one is the right idea.

Thus, I write to ask for an immediate end to this ‘rubbish’ idea.

• A lovely link connective – Thus. It’s a quick way to say – “This means we can say that…”. ‘Thus’ is short enough to remember, but eloquent and effective. Thus, use it!
• A pun on the double meaning of rubbish as a noun and an adjective. I use inverted commas to point out the pun.

There are three clear reasons to maintain the fields, with both urgent and long-term implications:

• Power of 3: I tell the reader clearly to expect three ideas. A part of their mind now waits for these ideas, encouraging them to keep reading.
• Colon: A colon introduces the list and helps me build my punctuation sprinkle early in the first couple of paragraphs.
• Pretend your opinion is fact: I didn’t write ‘I think that’, I wrote ‘There are’. In truth, there may be more or less than three reasons, but I choose to claim that there ‘are’ three important reasons, suggesting my three are true facts, not opinions. This is sneaky persuasion, as it’s easier to argue with opinions, but harder to argue against facts.
• VVV: maintain, implications.

the high levels of use the park has; the serious harm to children’s health; and a shock reduction in your council’s finances.

• Power of 3: I present 3 reasons, which do two jobs. 1.) My reader anticipate all three reasons, so a part of their brain will not be satisfied until they hear the third reason. This will encourage them to keep reading. 2.) It helps you structure your letter, since you lay out at the start what you are going to write about. This will help you write faster, and write more, as you know in advance what you want to say.
• Semicolon list: Separating the list items with semicolons is a fantastic way to split up longer phrases and sentences (e.g. the serious harm to children’s health). It helps your reader know which information belongs to which reason.
• Punctuation sprinkle: Adding semicolons to your list of reasons in the first couple of paragraphs lets you show off advanced punctuation and make a strong first impression. Your marker will be impressed. It also means that if you forget to use a semicolon again, it doesn’t matter, since you have already done it!

First, grasp Goodview as it is.

• Blender: A link connective combined with alliteration.

You will know,

• Direct Address: The second person ‘you’ suggests a fact in my argument is a truth the planner may already know about. Speaking directly to your reader is an important feature in persuasive writing. The pronouns ‘you’ and ‘your’ will help.

as the local planning team,

• An embedded clause for sentence variation.

that there are fifteen – yes, fifteen –

• Repetition for emphasis.
• Dashes work like spotlights, highlighting the large number.
• Punctuation sprinkle.

primary schools in the area, along with two secondary schools. Statistics on your own website (truthful facts, we presume)

• I use the planners’ own facts against them! They can’t deny their own words.
• Brackets help my punctuation sprinkle.
• The pronoun ‘we’ unites reader and writer, as well as reminding the reader I am one of many who feel upset about the decision. I’m suggesting we all know the truth about the high number of children using the park.
• VVV: presume.

confirm approximately eight thousand children study at these schools (7,873 pupils to be exact).

• Brackets let me include an exact figure without interrupting my argument. Precision makes them appear believable.

Boom! That’s it for today. How was that? I hope iso much that it’s helpful in getting you started. The semicolon list of reasons at the start of a persuasive letter is an absolute winner that your child can rely on to start with dazzle! Why not go and teach them this is they are not doing so already. We’ll continue the letter and lesson tomorrow (Tuesday).

If you’re ready for your full copy, then please do dive in here:

or click on the happy pic!

You can also visit the books and downloads page at www.11plushappy.com to see this and other good stuff to help your child pass with a smile.

Please let me know any thoughts, or if something has helped you at leemottram@11plushappy.com.

Have a beautiful day of learning. See you tomorrow, and please do share this with a parent or tutor if you think it may be of help.

Lee, London